Itc echoupal initiative

There were several principles for creating aneffective supply chain and following are the principles of the newly created effective supply chain: Everything changed for Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village.

The Golden Peacock Innovation Award The first major problem was that India duringwas an underdeveloped country and lacked technology. This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries.

E-choupals are much more than internet kiosks.


The ITC had supplied computer kits to each of the villages along with a printer and an internet connection. Please update this article to reflect recent events or newly available information.

ITC eChoupal Initiative Harvard Case Solution & Analysis

In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles. As a direct marketing channel, virtually linked to the 'mandi' system for price discovery, 'e-Choupal' eliminates wasteful intermediation and multiple handling.

Due to lack of knowledge of the agriculture market and its prices, the farmers usually get lower profit. ITC was able to convince the government for removing the transactions which should only be conducted in Mandi by giving a logical explanation.

These middlemen make up for the lack of infrastructure and fulfill critical jobs like cash disbursement, quantity aggregation and transportation. This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries.

The modern method for the physical flow of the products was now simple as the farmers could be able to sell directly to the ITC hub, Mandi or another buyer.

This helps farmers improve the quality of their products, and helps in obtaining a better price. As India's 'kissan' Company, ITC has taken care to involve farmers in the designing and management of the entire 'e-Choupal' initiative.

The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector.

August Learn how and when to remove this template message e-Choupal is an initiative of ITC Limiteda conglomerate in Indiato link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns.

The literacy rate was high as many of the people were uneducated and many of the people were living in the rural area did not have any clue about computers.

Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.

While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value.

Traditional and Modern method for Physical and Information flow Traditional Method for Physical and Information flow The traditional method for the information flow among the farmers was through the traditional place Choupal at which the farmers would meet for sharing ideas, news and knowledge.

This article has been written in partnership with ITC Limited. Effects of e-Choupal ITC Limited has provided computers and Internet access in rural areas across several agricultural regions of the country, where the farmers can directly negotiate the sale of their produce with ITC Limited.

ITC e-Choupal: Corporate Social Responsibility in Rural India ITC implemented the e-Choupal initiative in By establishing a direct channel between the farmer and ITC, e-Choupal.

e-choupal, the Webbased initiative of ITC’s IBD, offers the farmer all information about products and services they need to enhance farm productivity improve. The e-choupal initiative—whereby a choupal is equipped with a computer and Internet connectivity—is the brainchild of a large agricultural processing company in India, the Indian Tobacco Company (ITC).

The ITC eChoupal Initiative Case Solution,The ITC eChoupal Initiative Case Analysis, The ITC eChoupal Initiative Case Study Solution, Introduction India is one of the emerging markets among the fastest growing countries and the agriculture sector is considered as the backbone of the count.

ITC's way of embedding sustainability in business is a Triple Bottom Line strategy of building economic, social and environmental capital. The e-Choupal & Social and Farm Forestry programmes, are ITC's initiatives in creating sustainable livelihoods.

Itc echoupal initiative
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Itc Echoupal Initiative | Case Study Solution | Case Study Analysis